Empowering SaaS Growth with Scalable, SEO-Optimized Web Solutions Based on Nuxt.js
Goals
n8n faced complex technical website challenges that hindered operational efficiency and marketing potential. Trouble? Not at all. A perfect starting point for us to prove our worth!
01
Reworking the Jamstack website for accelerated SaaS business growth
We aimed to rework n8n's website using Vue & Nuxt-based architecture, their team’s favorite. This change was critical to support the company’s growth ambitions by providing a robust, scalable foundation to handle expected increased traffic and sophisticated content strategies.
02
Implementing a scalable page generation strategy ideal for robust API-driven content creation
n8n wanted to easily and cost-effectively generate and manage a huge number of pages dynamically. This included semi-automated and multiple API-driven content creation, so we needed to find a technical way to make it possible.
03
Building & maintaining a web ecosystem for streamlined performance & marketing activities
n8n asked us to allow for highly personalized marketing capabilities through optimizing technical SEO management and the site’s load time and responsiveness as well as reducing developer intervention. This was followed by preparing the architecture’s migration to Nuxt 3.
Challenge
This project could have gone either way and failed. At some point, we needed to seriously reevaluate our service and technical approach. Eventually, n8n warmed up to us!
Polina Medvedieva
Senior SEO Manager at n8n
With our old website, we weren’t fully prepared to execute and scale key SEO strategy – and it restrained our growth.
Unfit page generation method halted SEO growth strategy
The technical SEO setup was overly manual, meaning the n8n marketing team couldn’t focus enough on more strategic tasks and projects.
What’s even more important, the initial static page generation approach constrained their SEO strategies. It wasn't suitable for the groundbreaking content feature n8n wanted to bring to life: quickly, automatically, and dynamically generating hundreds of thousands of pages (Cross-Integration & Workflow pages).
Low performance due to multiple API sources
The pages would be created using multiple APIs. These included, among others, product APIs, a Ghost API for blog posts, Google Sheets and Google Drive as additional databases, and Strapi for web & content management, all of which had different response structures, rate limits, and authorization methods. This potentially could complicate data fetching and increase build times.
Scaling the project heightened these issues, necessitating sophisticated caching, routing, and transitioning to server-side rendering (SSR) to balance static and dynamic content.
Performance lagged, affecting user experience & engagement and requiring constant developer support, which the new setup aimed to alleviate.
Approach
In conjunction with n8n, we cooked a crème de la crème of the Jamstack and headless approach: API flexibility melts with page generation freedom for a high-performative, SEO-focused website.
Polina Medvedieva
Senior SEO Manager at n8n
Naturaily helped us drive the website project forward with a clear understanding of our strategic goals and operational needs – all while in a specific technological environment.
Here, we needed to take a multi-faceted page generation approach. And there’s some story to it.
We could have transitioned to SSR (Server-Side Rendering), however, Nuxt 2 requires a Node.js server, which wasn’t a move n8n would go for. Alternatively, CSR (Client-Side Rendering) would allow for dynamic content on the client side – but hurt SEO. Also, as the project scaled, the increasing volume of API calls would lead to longer build times and the risk of hitting API rate limits or encountering server-side errors.
Rendering Hybridity and Nuanced Caching
Ultimately, after some consideration, we decided to combine Nuxt 2 SSR & Nuxt 3 hybrid capabilities, paired with web workers on Cloudflare. We developed a local API to cache external responses during the build process, reducing external calls and speeding up builds. A local caching server pre-fetched API data and at the same time, minimized rate limit issues and improved site stability.
This aimed to reduce costs and complexity while automating SEO technicalities and load speeds. We initiated the Nuxt 3 migration as it supports multiple rendering modes, allowing different parts of the site to use the most appropriate method (static, SSR, CSR).
Reliable CI/CD Pipeline and Content Management
We implemented strong security measures to protect against vulnerabilities. A sophisticated CI/CD pipeline automated testing, deployments, and roll-backs. Strapi and Ghost alignment established seamless content editing and near real-time preview across all devices without affecting the live site.
Results
This has to be one of the most satisfying projects we've ever worked on. We proved that even with the initial slippage, we could successfully take it to the finish line and add great value.
Polina Medvedieva
Senior SEO Manager at n8n
With their tech know-how and systematic approach, our traffic could spike effectively as it did. It’s easy now for us to manage the website and reach cosmic results – with less hassle.
We’re happy to have supported n8n in their ongoing dynamic growth. By addressing initial challenges and limitations, we provided a strong technological foundation: tailor-made, scalable, and flexible website infrastructure.
Their website is faster and fully prepared for automated API-rich content creation in huge page volumes. They can now basically generate as many pages as they need.
The infrastructure flexibility enabled them to reach a broader audience and adapt to future growth without significant overhauls and overdevelopment. This changed the game.
SEO & organic traffic metrics flourished. Content management became seamless and in more control of the marketing team. Faster load times made the website more competitive.
Business outcome? Boosted visibility, user engagement, and product usage. Jamstack at its best!
Outcome
We empowered n8n to accelerate growth with a scalable, flexible infrastructure that significantly improved traffic and performance
Before
n8n struggled with slow performance, manual SEO elements management, and a static website that hindered their ability to scale and manage content effectively.
After
n8n now enjoys a lightning-fast, scalable Jamstack website with automated API-based content creation. It made them ready for their expanding ambitions!
Improvements
Our work resulted in:
Technical Foundations for Growth
We increased the number of pages n8n could effectively generate from 2000 to 300,000. This opened new possibilities for reaching new customers all over the world.
Optimizing Infrastructure Spending
We developed an effective way of automating CI/CD with multiple API fetching tactics that protected the client from possible huge hosting spending.
Marketing Excellence for Traffic Boost
Marketing is now well equipped to shine and target: automated technical SEO & content creation with perfected user experience significantly increased organic traffic.
Utmost Website Performance
We overhauled all the important performance metrics, making the website as speedy as the company is performing and growing.
Scalable Infrastructure
A content creation system that can scale with the platform's growth without necessitating a sudden increase in resources or complexity.
Web Management Gone Easiest
We configured Strapi to let n8n easily add components, design unique page layouts, and manage internal linking as much as they could only imagine.
Some numbers (we all like numbers!)
0%
higher monthly organic traffic in 2 years
0
SEO (Core Web Vitals metric)
0k
API-driven dynamic pages generated
0%
more Top 10 keywords in 1 year
Most interesting features
Optimal page generation
Cross-Integration Pages
Comprehensive resources, offering step-by-step guides for the n8n platform key value: linking over 1000 apps. As many as 300,000 guides are dynamically generated from multiple API sources and their routing is aligned perfectly with targeted SEO and content strategies that ensure growth.
Automated content creation
Workflow Pages
Detailed user-generated guides for showcasing the real possibilities of the n8n platform. A key website feature that brings the community together by providing how-toes of specific use cases. Our implementation reduced manual effort and increased accuracy on the n8n’s side.
Technical SEO
Automated Technical SEO Setup
We overhauled technical SEO for the benefit of marketers. Features include automated meta titles and descriptions, URL changes with redirects, and alt-text for images. The setup also auto-generates sitemaps and allows easy menu updates, ensuring full RWD and browser compatibility.
The team
We ensured n8n had reliable, trusted professionals backing them up. Well-equipped with the expertise, the team could both drive strategic guidance and implement small technicalities.
Polina Medvedieva
Senior SEO Manager at n8n
The developers we work with are attentive, good communicators, and always stay in touch. They grasp even the most nuanced details of our requirements and are effective in managing project needs. They’re also versatile enough to comfortably connect and engage with both technical and non-technical staff.
These great professionals worked on this project:
Bartosz Zienkiewicz
Senior Frontend Developer
Krzysztof Michalak
Frontend Developer
Tomasz KordyÅ›
Head of Delivery
About the client
Founded in 2019 in Berlin, n8n is a leading source-available SaaS company that connects and automates various applications into powerful workflows.
Project
Custom Web Development
Industry
SaaS
Web
n8n
Their workflow automation tool simplifies connecting and automating various API-based data sources through a visual workflow editor based on node connections. In aim to streamline repetitive processes, it can be hosted independently, expanded with ease, and utilized alongside external web applications or bespoke internal tools.
By supporting a wide range of integrations, n8n enhances productivity and creates custom workflows tailored to specific needs. They collected over $20M of funding and with over 40,000 GitHub stars, they’re ranked among the top 0.0001% of most popular projects on the platform.
High skills and responsibility make Naturaily a reliable, trustworthy, and professional technological partner.
Polina Medvedieva
Senior SEO Manager at n8n
Similar challenge? Let's get into it!
We develop solutions, you grow your business. It's that easy!
Here’s how we're making a difference in the web, together
Stories of path-breaking solutions, responsibility, and businesses moving forward
Bronson Labs
Health & Wellness E-Commerce
From Magento to Shopify: a path to 90% increased day-to-day efficiency
Bronson Labs wanted to add content, integrations, and special offers quickly. After migrating to Shopify, all website changes became easy, cutting maintenance costs threefold.
5/5
Clutch review
70%
Less dev time
3x
Lower maintenance costs
Nerdy Banana
Apparel E-Commerce
Automated custom product configurator for Shopify-run multi-store
Nerdy Banana’s manual order processing hindered their efficiency and customer experience. Happily, we helped them increase conversion rates, delivery times, and sales.
3x
Quicker delivery times
95%
Production lead time saved
98%
Faster file preparation time
Urban
Wellness SaaS
Transforming web management to allow quicker SaaS growth
We supercharged Urban’s website and gave their marketing team the tools and autonomy they needed. All while significantly improving web performance and SEO capabilities.
96
Performance (Lighthouse)
100%
Web devs’ time saved
Total
Flexibility & scalability
Artinfo
Auction House
Custom web app for live art auctions' market leader
Artinfo needed a seamless, real-time online auction platform to modernize bidding and engage more users. We built a scalable web platform that enhanced data processing, increased participation, and boosted sales.
75k
Unique users a month
80%
of phone bids transferred online
300
online bidding yearly
Etno Cafe
Gastronomy B2C & B2B
Modern, performant, and easy-to-navigate website based on Sanity
Etno Cafe needed a performant and secure website that'd support their growing brand thanks to its visual appeal and ease of management. They now add content quicker and engage customers more easily.
5/5
Clutch review
100
SEO (Lighthouse)
0.6 s
First Contentful Paint
Lingohub
Translation Management SaaS
Fast & scalable custom Vue.js app for improving translation efficiency
Lingohub needed a modern, scalable foundation for its translation SaaS. We migrated their platform to Vue.js, improving speed, collaboration tools, and securing €600k+ in funding for future growth.
5/5
Clutch review
600k+
Euros of new FFG funding
60%
Time saved on translation
